About

Shogo Kikuchi

Co-Founder & CTO, TPS Collective@imshogo.k

Born in Chiba, Japan, in 2004. Product manager, software engineer, and entrepreneur.

Get in touch See my work

Tokyo · Global

"I built it." "I run it." "I measure what it does."

Software that works in production, not just in a demo.

AI agents, automations, and full-stack products — all in production, all measured.

Story

Building the systems creative work runs on.

He taught himself to code during university and landed his first startup internship within three months, going on to work as a full-stack and frontend engineer. He later moved to Seattle to study computer science for a year, where living abroad shaped how he thinks about building technology and business together.

Back in Japan, he worked on TikTok Shop operations at ByteDance Japan, and joined Mercari as a product manager, where he built and published an AI agent that automated core PM workflows using Claude Code and MCP. Alongside this, he has built an audience around fitness and self-growth, developing a working knowledge of content production and brand building.

In 2026, he co-founded the creative tech company TPS Collective with Tetty Endo. He leads product, technology, growth, and operations, and personally builds the systems the business runs on — the booking platform, the corporate site, and the AI automation behind studio operations.

Today he drives the growth of the company's inbound creative business from the technology side, with a focus on AI agents and LLM-based automation. From April 2027, he joins Mercari as a Product Manager while continuing to lead technology at TPS Collective.

Guided by the belief that creative work should not depend on any single person, he is building the systems that make creative production scalable and repeatable — from Tokyo, for the global market.

Path

From self-taught engineer to CTO.

2004Born in Chiba, Japan
UniversityTaught himself to codeLanded a first startup internship within three months, then worked as a full-stack and frontend engineer.
SeattleStudied computer science for a yearLiving abroad shaped how he thinks about building technology and business together.
ByteDance JapanTikTok Shop operations
MercariProduct managerBuilt and published an AI agent that automated core PM workflows with Claude Code and MCP.
2026Co-founded TPS CollectiveWith Tetty Endo. Leads product, technology, growth, and operations.
April 2027Joins Mercari as a Product ManagerWhile continuing to lead technology at TPS Collective.

What I Do

From AI automation to production software.

AI Automation

Agents and pipelines built on Claude Code, MCP, and LLM APIs that take repeatable work off people's plates and run unattended.

Full-Stack Development

Web products with Next.js, Go, and PostgreSQL on AWS, from the first screen to payments, deployment, and monitoring.

Integrations & Internal Tools

The tools a team already uses, connected into one flow, plus internal apps that replace DMs and spreadsheets.

Data & Growth

Analytics, session data, and content performance turned into clear decisions about what to build or fix next.

How I Work

Assessment, build, ship, maintain.

Every project starts with the numbers and ends with a system you can keep running. You always know what is being built this week and what it should change.

How I work · 4 stepsSTEP 01 / 04

Active phase

Assessment

Output

Scoped plan

Your time

One call

Assessment

→Map the workflow and where time or money leaks
→Look at the data: analytics, logs, spreadsheets
→Agree on one measurable outcome

Effort by steptypical

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Stack

What I ship with.

Languages: Go, TypeScript, Python, JavaScript, SQL
Frontend: Next.js, React, Tailwind CSS
Mobile: React Native, Expo
Backend: Go, Python, Django, REST APIs
Infra: AWS, Cloudflare, Vercel
Database: PostgreSQL
Payments: Stripe, Stripe Connect
AI: Claude Code, MCP (Model Context Protocol), Anthropic API, OpenAI API
Analytics: GA4, Microsoft Clarity
Other: Git, GitHub, Adobe Premiere Pro

booking/deposit.go

// 30% at booking. The balance is collected after the shoot.func NewDeposit(b Booking) (*stripe.PaymentIntent, error) {  deposit := b.TotalAmount * 30 / 100  return paymentintent.New(&stripe.PaymentIntentParams{    Amount:   stripe.Int64(deposit),    Currency: stripe.String(b.Currency),    Metadata: map[string]string{"booking_id": b.ID},  })}

app/book/time-slot-step.tsx

// Every funnel step is measured, so drop-offs show up in GA4.export function TimeSlotStep({ date, onSelect }: StepProps) {  const pick = (slot: Slot) => {    gtag("event", "select_time_slot", { date, slot: slot.start });    onSelect(slot);  };  return <SlotGrid date={date} onPick={pick} />;}

pipeline/morning_batch.py

# Runs every morning with no human input.def run_morning_batch(date: str) -> None:    clips = select_clips(source="footage/", limit=10)    for clip in clips:        caption = generate_caption(clip)        video = render_short(clip, caption)        queue_for_publish(video, date=date)

staff-app/ClaimButton.tsx

// Photographers claim open shoots themselves.export function ClaimButton({ shoot }: { shoot: Shoot }) {  const claim = useMutation({    mutationFn: () => api.post(`/shoots/${shoot.id}/claim`),  });  return (    <Pressable onPress={() => claim.mutate()}>      <Text>{claim.isSuccess ? "Claimed" : "Claim shoot"}</Text>    </Pressable>  );}

Have something that needs to be built?

Tell me the workflow and what a good outcome looks like. I'll reply with a clear next step.

Get in touch See my work

1,200+ clients handled
Published at Mercari
30K followers